Tailored PR programs
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Case Studies

ZiNC works with businesses of all sizes to create tailored media campaigns to help raise brand awareness and
drive business growth. Below are just a few examples of successful campaigns ZiNC has achieved – for more campaign
case studies, examples of written work, or to find out how ZiNC can help your business get noticed, please get in touch
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  • Code Like a Girl

    Code Like a Girl is a social enterprise providing girls and women with the confidence, tools, knowledge and support needed to enter and flourish in the world of coding. ZiNC was engaged by Code Like a Girl to launch its new initiative, the Roaming Classroom for Rebel Girls. The campaign achieved exclusive print and online coverage in Australia’s major newspaper, The Australian, in addition to numerous high profile stories across tech and lifestyle sites such as Mashable, ABC Radio National, Broadsheet Melbourne, and other tech and education news sites.

  • Bookabuy & Puzzle Post

    Bookabuy is a tailored book subscription service, which ZiNC helped to launch in 2015 through a targeted media campaign, achieving results across numerous high traffic sites including Broadsheet, Startup Daily and Internet Retailing. Since then, ZiNC has worked with Bookabuy on numerous occasions, securing further high profile coverage including a business profile on News.com.au and an op-ed with the Sydney Morning Herald - and also helped to launch its spin-off business, Puzzle Post, with news secured publications such as Woman’s Day, Concrete Playground and other digital news sites.

  • Tinkle Co

    Tinkle Co is a Hobart-based, family run, sustainable toothbrush subscription company. ZiNC worked with Tinkle on its brand launch, creating a compelling startup story to secure media interest. Through tailored media outreach, ZiNC secured almost 40 pieces of coverage for Tinkle, including a live TV news piece on WIN Hobart, print coverage in the Hobart Mercury, and various digital news stories on Broadsheet and other mainstream news and lifestyle sites.

  • Row Murray

    ZiNC worked with Row Murray - an author and sex education expert – to raise her profile and generate awareness of her sex ed book for teens, For Foxes’ Sake. Through tailored media outreach, ZiNC secured Row high profile TV interviews on The Morning Show and Studio 10, numerous radio interviews, and features and op-eds on lifestyle sites such as Body+Soul and BubHub.