Media Training

Nail your media interview, every time

Even the most natural communicators might flinch at the idea of a live radio interview. And for good reason – it can be scary, unpredictable and unless you’ve practiced again and again, the chance of mistakes are likely. So if you’re being approached for media interviews and you want to brush up on your techniques, get in touch to arrange a media training session.

Having been a PR consultant for over a decade, I have worked with many clients to help them prepare for TV, radio, face to face and phone interviews. Hot tip – nothing is off the record!

Live broadcast interviews

Even the most seasoned spokespeople can get nervous for their first live TV or radio interviews. The pressure is on, there are no second chances, and the likelihood is you’ll be expected to push a key message in a very short window of time, which can be tricky to do. I can help you prepare for your interview, from developing key messages, practicing key interview techniques and even helping decide the best outfit for TV.

Feature interviews

Whether it’s face to face or on the phone, media interviews for a feature story might seem less intimidating than live TV, but there’s also more room for things to go wrong. There’s nothing worse than ending a long and friendly chat with a journalist, only to realise you didn’t say everything you had wanted to say. I can help you practice tips and tricks to stay in control of the situation and make sure get all your key points across without being led astray.

Written responses

In a world where media are pressed for time due to increased pressure to produce more stories, your interview questions might come across via email. Which, although gives you the benefit of extra time to reflect, it can be difficult to do when you’re time poor yourself. I can dictate your responses and write them in a way to ensure you’re positioning yourself and your business in the best light possible.

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