UPDATES COMING SOON!
It's been SO INCREDIBLY busy at ZiNC over the past few years, that our recent projects page hasn't been updated in well... years! And neither has the website, while I'm being honest - so both of those things are high up on the to-do list for the coming months.
In the meantime, if you'd like a more up-to-date look at recent projects by ZiNC, please email susin@zinccommunications.com.au and I'll shoot over the creds doc, which showcases some more recent projects that delivered amazing results for some awesome brands!
In the meantime, if you'd like a more up-to-date look at recent projects by ZiNC, please email susin@zinccommunications.com.au and I'll shoot over the creds doc, which showcases some more recent projects that delivered amazing results for some awesome brands!
506
ZiNC was engaged to help build buzz and raise awareness of Sydney's new male grooming lounge, 506. To help create a compelling news story, we developed survey questions that helped provide insight into men's feelings about visiting salons. With bespoke research data, a customer case study and an interesting concept, we developed a news story that gained significant media interest, securing a full page in the Daily Telegraph's Body + Soul daily, first person walk throughs with The Daily Telegraph and Daily Mail, as well as coverage across a number of online news sites and radio stations. In addition to traditional media, relevant bloggers and influencers were also contacted with gift packs and invitations to visit the lounge.
|
Some examples below:
|
Mrs Australia International 2015
ZiNC worked with Piper O'Neill, Mrs Australia 2015, ahead of the Mrs International pageant in the U.S in July 2015. Piper's goal was to help build her profile ahead of the international competition to raise awareness of the pageant and her nominated charity, Look Good Feel Better. We developed a key message platform around positive body image for women, particularly mothers, to ensure consistent messaging across all interviews. Piper's story generated national and international media interest in broadcast, print and online, including a TV interview on The Daily Edition, print coverage in Sydney Confidential, and multiple online news stories over several months.
|
Some examples below:
|
Epilepsy Action Australia
ZiNC was engaged by Epilepsy Action Australia to help raise awareness about its new initiative, My Epilepsy Key. Working with expert neurologists, the late cricket legend, Tony Greig's wife, Vivien, and a number of case studies of families living with the condition, we developed a story that helped raise awareness about Epilepsy Action Australia and the development of My Epilepsy Key. The campaign gained widespread national coverage including a TV interview on the TODAY show, an exclusive interview with AAP which was syndicated nationally, and a number of radio interviews.
|
Some examples below:
|
