A bit about ZiNC and the importance of telling stories
My name is Susin and I'm the face behind ZiNC. There was a time I used to say I specialised in PR. Specifically, developing tailored PR campaigns for small to medium businesses. And technically this is still true.
However, the PR side of things is simply an output; the news release writing, the pitching journalists, the media profiling. All of those things are simply actions that take place after you’ve discovered the most crucial element to any campaign – the story.
Over the 12-or-so years I’ve been working in PR, whether it’s small startups or large multi-nationals, lifestyle brands, charities or tech companies, the one common thread amongst them all, is that those with the most interesting stories will always get the best coverage. And that’s where I come in – I help draw out that story and find the best way to help you tell it.
Perhaps it’s the lightbulb moment that sparked your business idea, how your product solves a particular problem, or the personal challenges you’ve overcome along the way. It’s the story that sits behind whatever it is you’re trying to sell that people want to hear about. And the way we package that story will make all the difference.
Another thing that has changed for me over the past few years is I now work with a lot more clients who aren’t looking for PR at all, but instead are looking for help with their written content. These stories can come in all shapes and sizes, from advertorials and corporate articles to blog posts, website copy and even social media posts. The story and the way we tell it depends on the audience you want to reach, but it’s storytelling just the same.
So in order for me to tell your story, I need to hear your story. Whether you want a PR campaign or some new website copy, I need to understand what makes you tick, what makes your business special and ‘get into your head’ so to speak, so I can be your voice and help tell your story.
If that sounds like something you want to know more about, get in touch!
However, the PR side of things is simply an output; the news release writing, the pitching journalists, the media profiling. All of those things are simply actions that take place after you’ve discovered the most crucial element to any campaign – the story.
Over the 12-or-so years I’ve been working in PR, whether it’s small startups or large multi-nationals, lifestyle brands, charities or tech companies, the one common thread amongst them all, is that those with the most interesting stories will always get the best coverage. And that’s where I come in – I help draw out that story and find the best way to help you tell it.
Perhaps it’s the lightbulb moment that sparked your business idea, how your product solves a particular problem, or the personal challenges you’ve overcome along the way. It’s the story that sits behind whatever it is you’re trying to sell that people want to hear about. And the way we package that story will make all the difference.
Another thing that has changed for me over the past few years is I now work with a lot more clients who aren’t looking for PR at all, but instead are looking for help with their written content. These stories can come in all shapes and sizes, from advertorials and corporate articles to blog posts, website copy and even social media posts. The story and the way we tell it depends on the audience you want to reach, but it’s storytelling just the same.
So in order for me to tell your story, I need to hear your story. Whether you want a PR campaign or some new website copy, I need to understand what makes you tick, what makes your business special and ‘get into your head’ so to speak, so I can be your voice and help tell your story.
If that sounds like something you want to know more about, get in touch!
